BIG WEST FESTIVAL
Marcia was the Artistic Director and Co-CEO of Big West Festival from 2012-2016. Big West Festival produced exceptional large-scale community and contemporary art works by, for and about the people of Melbourne's western suburbs.
During Marcia's tenure, the program increased diverse community engagement, participatory art programs, partnerships across business, foundations and government and supported 224 contemporary artists to create new work over two year period. Audiences increased from 38,000 to 168,000, philanthropic funding increased five-fold, and the artistic engagement of culturally and linguistically diverse artists and participants increased to 75%.
Images: Carla Gottgens, Marcia Ferguson, the artists